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| We created a special technique to promote the Prematurity radio campaign called an EmailGram which you see below. The EmailGram was sent to websites reaching our four primary target audiences - expectant mothers, young dads, young African-American families and young Hispanic families. Additionally, the EmailGram was sent to the 50 state broadcast associations. To download the EmailGram for use by your chapter. |
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Suzanne Cale Young
National Director of
Media Promotions
703-815-8277
Contact Suzanne |
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Peter C. Rozzell
National Media Promotions
636-220-7266
Contact Peter |
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MARCH OF DIMES LAUNCHES
PREMATURITY RADIO CAMPAIGN |
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Cost of Premature Babies Exceeds $26 Billion Annually |
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As an organization dedicated to the health of babies and families, we are alerting you about a new campaign launched by the March of Dimes aimed at reducing the number of premature babies born in our country each year. With more than 500,000 premature infants born each year – or one out of 8 births - this major medical problem costs our society just over $26 billion annually. This EmailGram has additional facts on the problem and we would greatly appreciate your spreading the word about the campaign on your website, in your newsletter, magazine or other external communications vehicles. |
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With more than 500,000 premature infants born each year in
our country – or one out of 8 new births - this major medical
problem is having a serious impact upon our health care
delivery system, on the parents of the newborn, employers
who often shoulder much of the cost, and on society as a
whole. As the graph below indicates, given the number of
premature births occurring in our nation each year, and a
cost differential of nearly $40,000 per birth between full term babies and those born prematurely, the cost to society is just
over $26 billion annually. |
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“Every parent wants a healthy baby. But it doesn’t always
happen that way. Babies who survive may face lives of
severe disability like blindness, mental retardation and
cerebral palsy. Yet surveys show that the public doesn’t even
know premature birth is a problem. That’s why we launched
the ‘Every Baby Has A Story’ campaign to raise awareness
and find lifesaving solutions,” says Doug Staples, Senior VP,
Marketing and Communications for the March of Dimes.
By clicking on "Listen to PSAs," you can hear the voices of real parents of premature infants sharing their stories of both challenge and triumph in an honest and unscripted way. There are 12 messages in
groups of three (:60, :30 and :15), designed to appeal to
various types of audiences. For example, there are PSAs
from a “Dads” perspective that might resonate with
predominantly male audiences; a series featuring “Moms”;
a series that honors the uniqueness of the African-American
experience with premature birth, and a series for a
Spanish-speaking audience. |
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Other Important Facts |
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On average, premature babies covered by employer
plans spend 17 days in the hospital during the 12
months following birth, compared to 3 days for
full-term babies. |
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Premature babies make an average of nine visits to the
doctor's office during the first year of life, compared to
six visits for healthy, full-term babies. All of this means
time away from work for the parents and loss of
productivity and perhaps even wages. |
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The March of Dimes is leading the fight to defeat prematurity
with a multiyear, multimillion-dollar national campaign to
help the nation reduce the rate of premature births from 12.1
percent to the national Healthy People 2010 objective of no
more than 7.6 percent. |
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We're attacking the problem from all vantage points by: |
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Funding vital research into ways to prevent and treat
premature birth |
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Educating women about risk reduction including the
signs of preterm labor |
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Assisting health professionals in evaluating patient risks |
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Expanding access to health care |
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The March of Dimes invites everyone to participate in our
“Every Baby Has A Story” campaign by going to www.marchofdimes.com and tell the story of a special baby
in your life. You can also read other babies’ stories – those
born healthy and those who need help to survive. |
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